анна
ульянова
5th Element
The evening began with "boarding a spaceship," designed to give guests full immersion into the event’s theme. 130 guests passed through a "tunnel of the future" — visuals, sound, and each company represented by its own element.
The concept
Earth — VTF, the foundation of the holding company that everything else grew from.
Water — AQUION, flexibility, innovation, and a forward-looking view.
Air — AKR, speed, connections, and cyclicality.
Fire — Dietelle, the youngest company, a symbol of growth and moving forward.
Water — AQUION, flexibility, innovation, and a forward-looking view.
Air — AKR, speed, connections, and cyclicality.
Fire — Dietelle, the youngest company, a symbol of growth and moving forward.
The "5 Elements" concept
This is how the idea was born — to present the holding company as a system of natural elements. The four companies (VTF, AQUION, AKR, and Dietelle) emerged at different times and grew out of different needs, so the concept needed to unite them rather than flatten their differences.
Atmosphere of the evening
A bar staffed by "astronauts" and visual effects supported the narrative of the company’s journey. A glitter bar added warmth and a lively feel to the space. Three staff members gave guests real stars as gifts.
Finale
The "Frost-1" installation — Ded Moroz (the Russian Father Frost) and cold fountains — served as a reset point before the next cycle. The team was thanked for their coordinated work.
